SCN.me
    Context · August 2026

    Your name is an asset. You don't control it.

    If you have an audience, your face and your handle are worth copying — and copying them is cheap, fast and largely unpunished.

    Background reading, not a product claim. SCN.me is an independent private service: an SCN is not a government identifier, we are not certified under any identity scheme named here, and nothing below is legal advice or a route to complying with any law.

    01Copied

    Four ways a name gets used without its owner.

    Your likeness, endorsing something you've never seen

    A cloned voice over recycled footage becomes an advert you never agreed to.

    72% of Americans surveyed had already seen a fake celebrity or influencer endorsement; 39% clicked one.1 The money leaves the viewer. The reputation is yours.

    A duplicate account, working your own followers

    Your handle give or take a character, your photo, your bio — then messages to your audience about a prize they've won.

    It costs the impersonator nothing, because they inherit an audience that already trusts the name.

    A sponsorship offer that takes the account

    A plausible brand approach, a “creative brief” attachment, and malware that lifts the session token.2

    Two-factor authentication does not stop this. A stolen session is already logged in, and recovering it is between you and the platform. What a number can do is stop vouching: mark that one account as unverified while you fight for it, without touching your number or the rest of your profiles.

    The code you scan isn't the payee

    In much of the world a QR code is simply how you pay. It is also the easiest thing in the room to swap: a sticker over the real code routes the money somewhere else, and the square itself tells you nothing.4

    A number resolves to someone, or it does not. Nearly $1B was reported lost to business impersonators last year, and another ~$920M to fake government agencies.

    $2.1B

    lost in 2025 to scams that began on social media — eight times the 2020 figure.3

    ~$1B

    lost to businesses being impersonated, plus ~$920M to fake government agencies.4

    $25.6M

    sent by one employee after a video call where every colleague was a deepfake.5

    02Rented

    A badge only works where you rent it.

    Platforms sell the verified badge by the month. The problem isn't the price — it's the shape: billed per account and per platform, so several presences means several bills for the same fact about one person.

    And it stops at the platform edge. A mark inside one company's walls can only vouch for you inside those walls, for as long as the billing continues.

    Our own position, plainly: registration is free, and a subscription is planned for features beyond the number itself — not for the number, and not for being verified. Nothing you pay us changes what your record says about you.

    03Also happening

    The law is starting to ask.

    Governments on both sides of the Atlantic are writing identity and age checks into ordinary online life — in the US mostly per site, in Europe as a portable credential you carry between services.6,7

    The detail changes often and we're not the right people to summarise it — the sources are. SCN plays no part in these schemes and is not a way to comply with them.

    Where we fit

    Being precise about our own claims.

    What an SCN is
    A number you own, in a format you can print, say aloud or put in a bio.
    One place your profiles, work and contact details sit together.
    Evidence from H.E.R.D. — peer endorsement, the audience you already have, and the accounts you have proved you control.
    Free to register, with a small subscription planned.
    What an SCN is not
    Not a government identifier, and not issued or recognised by any government.
    Not a way to satisfy any age-verification law, KYC or regulatory requirement.
    Not a certified digital identity wallet under eIDAS or any comparable scheme.
    Not a guarantee about anyone. Account type is self-declared; endorsement is a signal, not proof.

    We would rather understate this than oversell it. The argument for SCN is that a number you own, and that people vouch for, is useful — not that it discharges anyone's legal duties.

    Sources
    1McAfee, 2025 research: 72% of Americans surveyed had seen a fake celebrity or influencer endorsement online; 39% had clicked one; 10% of those who clicked lost money, averaging $525.2Google Threat Analysis Group, October 2021: phishing campaigns targeting YouTube creators with fake brand-sponsorship offers delivering cookie- and session-stealing malware, enabling channel takeover. Activity tracked from late 2019; the technique has recurred since.3US Federal Trade Commission, April 2026: nearly 30% of people who reported losing money to a scam in 2025 said it started on social media; $2.1B reported lost, around eight times the 2020 figure.4US Federal Trade Commission, June 2026: nearly $1B reported lost to business impersonators and about $920M to government impersonators in 2025.5Hong Kong Police, February 2024: 15 transfers totalling approximately US$25.6M following a video call on which all other participants were deepfakes.6Age Verification Providers Association tracker, mid-2026: more than 25 US states have enacted age-verification laws. The US Supreme Court upheld Texas HB 1181 in Free Speech Coalition v. Paxton, June 2025 — that ruling concerned adult content, not social media generally. Several state social-media age laws have been enjoined.7Regulation (EU) 2024/1183 (eIDAS 2.0): every member state must provide at least one certified EU Digital Identity Wallet by the end of 2026; regulated sectors and very large online platforms must accept it approximately 12 months later.

    Figures are quoted as reported by the named source on the date given, and are not independently verified by SCN.me. Corrections: contact us.

    A number you own, and people who vouch for it.

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